English
Rhetorical strategies.
Definition
The deliberate choices a writer or speaker makes to effectively communicate their message and persuade their audience. These include decisions about appeals (ethos, pathos, logos), tone, structure, evidence selection, and audience awareness.
Examples
Real-world.
- 1 A speaker establishing credibility by citing personal experience (ethos)
- 2 An essayist organizing arguments from weakest to strongest for maximum impact
- 3 An advertiser choosing emotional language to target parents' fears about safety