English
Ethos, pathos, logos.
Definition
The three modes of persuasion identified by Aristotle. Ethos appeals to the speaker's credibility or character, pathos appeals to the audience's emotions, and logos appeals to logic and reason through evidence and structured arguments.
Examples
Real-world.
- 1 Ethos: 'As a doctor with 20 years of experience, I recommend this treatment.'
- 2 Pathos: 'Imagine a child going to bed hungry every night in your own neighborhood.'
- 3 Logos: 'Studies show that students who read 20 minutes daily score 90% higher on vocabulary tests.'
Key Fact
Ethos = credibility, Pathos = emotion, Logos = logic.
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