English

Persuasive techniques.

Definition

Strategies used by writers and speakers to convince an audience to accept a particular viewpoint or take a specific action. These include appeals to emotion, logic, and credibility, as well as techniques like repetition, rhetorical questions, and loaded language.

Examples

Real-world.

  • 1 A charity ad using emotional images of animals to persuade viewers to donate
  • 2 A politician repeating a slogan to make it memorable
  • 3 An editorial using statistics and expert quotes to build a logical case
Studied in

1 unit use this concept.